Hey, I’m Burke.
I lead school operations — buses, boilers, budgets, and all the chaos in between.
Every week, I share what’s working in real schools — the lessons you won’t find in leadership books.
If you’re in the trenches too, you’re in the right place.
Let’s get started.
Storytelling vs. Data — You Need Both
He told me I was wrong.
It was a text I got after last week’s newsletter.
It came from another operations leader I respect. Someone who’s been doing this longer than me.
Here’s what he said:
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“Boards don’t need stories, Burke. They need data. They need KPIs. Leave the storytelling to PR.”
And you know what? He’s not wrong.