"Burke, You're Wrong!" - Stories are for PR!

Storytelling vs. Data - Why You Need Both

Hey, I’m Burke.

I lead school operations — buses, boilers, budgets, and all the chaos in between.

Every week, I share what’s working in real schools — the lessons you won’t find in leadership books.

If you’re in the trenches too, you’re in the right place.

Let’s get started.

Storytelling vs. Data — You Need Both

He told me I was wrong.

It was a text I got after last week’s newsletter.

It came from another operations leader I respect. Someone who’s been doing this longer than me.

Here’s what he said:

“Boards don’t need stories, Burke. They need data. They need KPIs. Leave the storytelling to PR.”

And you know what? He’s not wrong.

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